“One of the most inviting aspects of the name is the word ‘Americas’,” explained Red McCombs, founding partner of the facility, at a launch event on Tuesday. “It reflects Austin’s ideal location at the crossroads of North America from north to south, east to west. Also, it speaks to our state as a centre of commerce and cultural exchange in this hemisphere.”
Tavo Hellmund, managing partner of Full Throttle Productions L.P. and chairman of Formula 1 United States Grand Prix, added: “We are building a destination for entertainment and business, not simply a race track, and this brand reflects that entire idea. Racing days will account for a total of about 30 days a year, but great performances and winning ideas will be inspired by this brand every day.”
The 5.5-kilometre track, located in Wandering Creek, southeast of the Texan capital, will combine 133 feet of elevation change and 20 turns. The circuit’s master plan also features additional visitor attractions including a proposed driving/riding experience and a kart track.
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